A Destination & Event Management Company
Dual Themes in Downtown LA hero image

Dual Themes in Downtown LA

Using over-the-top, custom-built features in an outdoor venue, we melded two opposing Los Angeles themes into a cohesive corporate event for 3,500 people.

HOTEL JW Marriott Los Angeles

EVENT PURPOSE Annual launch party and sales conference

3,500
Attendees
5
Days
3
Events
65
Flapper makeovers

Two Themes, One Party

We constructed a 60-foot half-pipe at the L.A. LIVE Event Deck to both unite and divide the launch party’s LA-inspired themes: edgy, graffiti-chic street on one side, and an elegant, upscale lounge on the other.

Large Group Logistics

Transportation from six hotels, signage, decor – the bulk of the launch party had to be changed a mere three weeks out because the client requested it be held at a different venue.

VIPs from the Roaring ’20s

Hair, makeup, and costume makeover stations gave the company’s top producers surprise Gilded Age transformations so they could look the part during this Gatsby-themed reception.

Tip: Creating multiple party spaces – each with its own identity and activities – within one venue can help keep large corporate groups engaged long through the night.

You may also like

Get In Touch