HOTEL Hard Rock Hotel at Universal Orlando
EVENT PURPOSE Annual sales meeting
High-brow linens had no place as we converted Hard Rock Hotel Orlando's lounge into an industrial reception space with decor inspired by the underground music of the late 1970s.
Rather than standard team-building fare, attendees bonded and indulged their creativity by decorating 90 pairs of shoes to help needy children as part of TOMS's One for One program, another unique CSR program.
We turned the hotel’s cavernous Hard Rock Live into an intimate concert hall by enclosing the event venue in drapery and hanging crystal chandeliers over elegant white tables.
Tip: Themes don’t have to be complicated. For a company that values its roots, use the pop culture surrounding those roots to transport attendees back to the spirit of the company’s formative years.